Fintech has achieved a lot — notably around making financial services simpler and more intuitive — but it has failed to solve society’s big financial challenges. Embedded finance, if implemented well, will change that. — TL;DR Fintech has been through two waves, and is just entering its third wave, embedded finance. The first two waves brought product and channel innovation, but they didn’t fundamentally change the business model of financial services. As a result, the chronic underprovision of financial services persisted or worsened. Embedded finance…